The 8 Best SEO Certification Courses

SEO certifications are a great way to bolster your SEO skills and prove your knowledge to potential employers. However, since they are not regulated by anyone or any agency, it can be unnecessarily difficult to find a good one.

To help you make the best decision, we’ve compiled a list of the best SEO certification courses currently available. These certifications come from some of the best established and trusted SEO brands and are therefore guaranteed to help you become an SEO expert in no time.

Yoast is the number one SEO plugin for WordPress websites and is widely used by major companies such as Facebook, eBay and The Guardian. More than 300,000 people testify to the effectiveness of the SEO academy and the Yoast All-round SEO training is one of the best offerings.

The training costs $99 a year and includes a lot in three hours of instructional videos. It is aimed at bloggers, copywriters and marketers and touches most aspects of SEO. That includes technical, on-page, and off-page SEO. You’ll learn how to do keyword research, target high-quality keywords that drive traffic, and write content that converts.

Though short, the course goes beyond mainstream SEO curricula and covers obscure topics such as UX, accessibility, and conversion rate optimization. There is PDF material if you want more information, and you can test your knowledge with quizzes.

Moz is one of the oldest players in the SEO industry and its SEO Essentials certification suite is well respected. The 6-part course costs $595 and consists of six hours of on-demand, instructor-led content in five key topic areas. They include fundamental SEO concepts, keyword research, page optimization, link building, and SEO reporting.

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While expensive, the theories, frameworks, and optimizations this course focuses on are universal, so you can apply them to a variety of toolsets. You’ll also get access to course materials for a year and learn how to apply fundamental SEO skills to develop a competitive SEO strategy.

Semrush’s SEO Fundamentals course is anchored by industry expert Greg Gifford, an SEO consultant with over 17 years of experience. The course is tailored for beginners who want to learn the basics of SEO, as well as for experts who want to brush up on specific topics.

This free course consists of 31 4-hour video lessons, as well as carefully curated reading materials to help you dive deeper into each topic. During the course you will learn all the essential aspects of SEO, starting with the basics and moving on to technical SEO.

One downside is that the course makes a lot of use of Semrush tools that may not be accessible to everyone, but since the basics are the same, you can get similar results with other free SEO tools. After completing the course, you can take the SEO Fundamentals exam and get your certificate.

This 29-hour course, offered for free by the University of California, UC Davis through Coursera, teaches how search engine algorithms affect organic search results. It touches on all the key elements for creating an effective SEO strategy, including keyword theory and research, on-page, off-page, and technical SEO.

By the end of the course, you will be able to conduct competitive analysis, interpret social media brand recognition, and create sitemaps and robot.txt files. Plus, you can manage site errors, use SEO tools to analyze your audience, and create buyer personas.

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ClickMinded is one of the best websites to learn SEO and features a collection of world-class digital marketing courses. The SEO training course, led by an experienced SEO professional, Tommy Griffith, is perfect for SEO job seekers and teaches you how to explode your traffic in a very short time.

The SEO training covers a lot of ground, starting with what SEO is and how to apply the fundamental rules of SEO to any search engine. You will also learn about the importance of a data-driven strategy, i.e. keyword research, and how it should affect your content. The course costs $997 and includes lifetime access to the course materials.

You must pass and pass an exam to get the ClickMinded SEO certificate. Once you’ve done that, you can seamlessly integrate it with LinkedIn and showcase your achievements to potential employers.

Udemy is a renowned online learning platform with several great courses on almost every subject. When it comes to SEO, the SEO 2022: Complete SEO Training is one of the best offerings. Created by Arun Nagarathanam, the course is perfect for busy entrepreneurs. It costs $57 to sign up and is rated 4.3 out of 15,571 reviews at the time of writing.

The lectures in this course last 16.5 hours in total and are spread over 152 videos. Each is only a few minutes long, allowing you to learn at a measured pace. In addition to the introductory curriculum, the course also covers complex SEO areas such as page speed, sitemaps, Google Search Console, and negative SEO.

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Hubspot designed this SEO certification course for free for marketers, content creators, and anyone looking to improve their SEO skills. It consists of six lessons and covers the basics of SEO, including on-page and technical SEO, keyword research, link building and SEO reporting.

Each lesson is divided into bite-sized videos, 26 in total, so you can easily stop and evaluate what you’ve learned. At the end of each lesson, there is a quiz to test your knowledge, and you can receive your certificate immediately after taking the exam.

Simplilearn’s Search Engine Optimization (SEO) certification course is one of the most credible SEO certifications out there and will teach you how to become a full-stack SEO specialist in no time. It costs $320 or $470, depending on which workout option you choose, and is completely risk-free thanks to its 100 percent money-back guarantee.

Through a combination of live lessons and recorded videos, this SEO certification course covers key skills such as data analysis, content marketing, website management and optimization, and URL management. You’ll also explore real-life industry-based projects, practice your skills, and learn how to use popular tools like Majestic, Moz, Semrush, and Spyfu.

Is an SEO Certificate Worth It?

Yes, it is worth getting an SEO certificate. You don’t need the certificate to become an SEO specialist, but having one can prove to future employers that you understand what SEO is all about.

Once you get your certificate, the next step is to build experience using your learned skills. A great place to start is by creating a WordPress website and practice improving SEO rankings.

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